5 Practical Business Savings of Going Digital

Feb 4, 2016 | Posted by in Business, Business Tips, Management | Comments Off on 5 Practical Business Savings of Going Digital

Moving your business to a digital platform has potential to save you thousands of dollars each year in a myriad of ways. While some of this savings can be achieved by moving various operations to the Cloud, others can be done by using streamlining software. In reality, moving the business into the digital age has potential to increase income while giving employees the tools to be more efficient in their jobs. The savings to the company’s coffers could allow for improvements across all of your departments.

document management software

Employee Efficiency

Many digital applications and hardware can improve the efficiency of employees. This leads to improved productivity and means you’ll get more work for the amount of money you pay. Depending on the type of business you operate, improved productivity also means greater levels of income from customers.

Paper and Ink Usage

Many companies spend a great deal of money on paper, ink and other printing supplies. A digital platform, such as electronic document management software, reduces the need for printed forms. The money saved from these expenses could be used to enhance other areas of the business such as marketing or product improvements.

Improving Disaster Recovery

One feature that many business owners take advantage of is disaster recovery. This can be essential to keeping a business operational should something happen. For example, a flood could decimate your establishment and ruin all computer systems. An online backup of all business procedures can help you recover quickly and get the business operational again.

Strategy Development

Some aspects of business rely on data collected to develop accurate reports. From retail sales to time-managed projects, this information can help create strategies for future processes. Many digital platforms automatically collect and correlate all of the facts you need to make better decisions regarding the future of your business. This can save yourself and employees a great deal of time while allowing staff to work on other projects.

Time Spent Looking for Items

Time is one of the most wasted aspect in any business. From looking for files in a cabinet to losing important contracts, the money lost during certain instances could be monumental. Digital platforms can eliminate a great deal of this waste while allowing staff to access important documents with easy search criteria.

Cost reduction and efficiency are what keeps businesses afloat even through the worst of recessions. Go beyond the eco-friendly ideas of going digital and embrace what can be saved in terms of expenses. From employee productivity to the use of office supplies, moving business practices to various electronic devices and software may help you save an incredible amount of money each year.

Should the Annual Planning in Your Startup?

Jan 30, 2016 | Posted by in Business, Business Plan, Business Tips | Comments Off on Should the Annual Planning in Your Startup?

startup-signWith the end of 2013, it’s time to perform an annual ritual that is often done by the entrepreneur: planning. Why entrepreneurs like planning? Easy, because that’s an opportunity to dream about the future. Entrepreneurs like to draw up a plan and a strategy to achieve the next big thing that they have in mind.

Here are some ideas regarding the annual planning in your startup:

  • Make a Strategic Plan in one page and share it with the rest of the staff plan you have.
  • Prepare an annual budget with a focus on cash flow and cash expenditures.
  • Talk with loyal customers and prospective customers.
  • Evaluation again offering value proposition of your company. Is your customer purchased? What problems are you going to solve? What solutions you can choose?
  • Try a new market segmentation. Segmentation is performed in the market grouping. For example, if you normally think of the market based on the type of product, try next year with business canal or type of buyer. If you divide by region, split by size / scale enterprise buyers. Think of a new segmentation which gives a fresh perspective.
  • Look for a larger potential market for business development.

3 Strategies Tricks Out of Comfort Zone in New Year

Jan 25, 2016 | Posted by in Business, Business Plan, Business Tips | Comments Off on 3 Strategies Tricks Out of Comfort Zone in New Year

business planNobody likes out of their comfort zone, but that’s where all the magic in the beginning of human life, including entrepreneurs. If you are trying hard to get rid of the growing reluctance of indulgent comfort zone, you’ll know that you can actually do something bigger, higher, and better than what you have achieved now.

Unfortunately, out of the comfort zone is something that is not fun for anyone. Then what will we will easily give up so easily?

If you want to get out of your comfort zone in any case, try applying these tips:

1. Know when you’re deceiving yourself

When you feel anxious about having to do something new that you hate or less like, it will usually appear in our minds the various justifications. First we will look for a variety of reasons why laziness or procrastination was no big deal.

This statement may be true but it may indicate that you are deceiving yourself. There is something that you fear there and you want to escape. So ask yourself if you will not experience anxiety at all in that situation even if you choose (if indeed it is stress-free and comfortable), would you be doing? Will it be useful? Will it help you grow? If the answer is yes, maybe it’s just unwarranted anxiety. Admit it and you will be able to step into the next stage.

2. Create a unique plan according to your situation

Doing great leap without preparation may include bold but less wise. And without a strategy that is mature, you might just be back to your original point, without achieving significant positive change. So what strategies can we apply?

Find the biggest challenge you in certain situations and then get a solution to address the major challenges it.

The system that we can use to be able to be predicted based on the idea that there is no perfect way to do a job. Instead, you can find a way to adjust your behavior so that you can work effectively fi new situation Tanoa should feel frustrated.

The point is that rather than feeling overwhelmed and panic in certain situations, you can control yourself and overcome challenges as well as possible, This is the power of adjustment.

3. Find a mentor or mentors

Incomplete if you do not already have an experienced mentor or mentors. Qualified mentor can provide insights and practical knowledge that does not mean you can learn in a book, or a lecture or webinar. A mentor can help you develop a personality that is in accordance with the ideals that you want to achieve. For example, if you want to become a successful entrepreneur, you will be encouraged to become a personal mentor that tough when grim business or loss. And this is where the point of greatest mentor for you.

So if you want to push yourself further, do not get me wrong the fantastic results with instant process. Both look the same but different in essence

Make Your Customers The Faithful

Jan 20, 2016 | Posted by in Business, Business Tips, Marketing | Comments Off on Make Your Customers The Faithful

Business PrinciplesSurveys show that getting new customers, much more expensive and take a concerted struggle quite large. Relatively easier to retain existing customers than to get new customers. But many entrepreneurs or companies that forgotten about this, because it is too busy to find new customers. And with just a little touch of the old customers, will make your customers loyal to your product.

Before you attempt to increase customer loyalty, there are some questions you can answer to determine the condition of the loyalty of your current customers.

How many of your customers who run into your competitors, and become their loyal customers? Do you provide services make your customers come back or just run away from you? Are you positioning yourself as a customer? Will you buy and buy back in your company if you are a customer?

Honestly answer all of these questions, you will more easily consumer viewpoint through you. And you will be even easier to how to improve the quality of your services in their eyes.

Let’s see, how many businesses out of business simply because they are less thorough look into themselves. And how much of the potential is supposed to be an opportunity for some more into the transaction.

Before businesses are facing bankruptcy, stop running and failed to profit, it helps you as a business owner started to look inward and look at the contents of your business, if so far is enough to make your customers happy?

The following tips can be easily done by anyone, as long as it has the desire and commitment to do it consistent. Guaranteed if you do that then your customers will be loyal to you.

Are you selling a product that has the potential to bring repeat orders?

Factory razor, creating disposable razors, or refill. I-pod sell music through I-tunes. Eye timed disposable, a week or a month. It’s important to choose a business with a base of repeat orders or create complementary products or “accessories” that complement your main product at this time.

Light communication with your customers

When was the last time you send a “Thank You Note” to your customers? If you have not, do it now. How does it feel if it got a shipment of your customers “Thank You Note” sent by your company? Real example, there is a car service company that always sends one day after doing service. The text contents less is gratitude simply for using a car to their own service, and provide customer service number if there are problems after my car serviced.

Contact your customer that is long enough not to transact

Often this simple trick can provide tremendous impact. By calling back the expected minimum old customers will provide references that you can contact your prospects.

Send “reminder” to customers

We greatly appreciate one of the credit card companies are always sending an SMS which read: “Thank you if you have to pay credit card bla bla bla … before June 16, 2007. Your bill this month USD … Always use a credit card and get xxxx points every time you do a transaction “. Or no sms like, “Your car is supposed to be serviced again, we note your car services 4 months ago, we are waiting for your arrival.”

3 Aspects of Study in Business Plan

Jan 16, 2016 | Posted by in Business, Business Plan, Business Tips | Comments Off on 3 Aspects of Study in Business Plan

business plan4Find a business idea without happen in real action feels futile. The successful entrepreneur, often never think of the stages in the realization of the idea. Even many assumption that if you want to do business does not need to plan anything, it’ll actually run aground in the middle of the road.

Maybe a lot of people making all sorts but plan only limited plans, so that realization does not exist. If this is the case of the above assumption be correct. Though in theory, no matter how small businesses still require planning to be able to realize the idea of a more mature business.

Purpose of making a business plan is to ensure the proper course of business operations and provide a boost to the business plans forward. It is also necessary to decide the organization in achieving its objectives at once set the standard for business performance. What is important is to gain the support of consumers, investors and even other parties.

In the perspective of a business expert Philip Kotler, at least there are some standard procedures in order to realize true business ideas in the form of a business plan in order to realize the business. The procedure is idea generation, screening, development and testing of concepts, marketing strategy, business analysis, product development, market testing, and commercialization.

In other words, a business plan to realize the idea has become a very important thing in business. May be obtained remarkable idea but it remains to be assessed in various ways, especially economical aspects, technical, and its future.

1. The economic aspect

These aspects include market analysis, sales, production costs, and profit margins. This factor is very important, because it affects the level of the decision to realize the idea into a real business. This aspect will examine the extent to which the level of benefits, with the absorption of existing markets and the ability to have the capital to run the business operations. Despite remarkable idea, but if the loss calculation would make the business is not feasible. Therefore, you must understand, how do you generate income and how much it costs to be incurred.

2. The technical aspects

This aspect is very important to measure the ability to run the business well. Are the existing capital, is able to produce goods or services that can be sold? What about the ability of human resources? Are all the power that is able to provide added value to the consumer better compared to other similar businesses? A good business plan, will provide better opportunities, minimize the likelihood of business failure.

3. The future of business

This aspect will be studied more comprehensively about the future of your business. Do not be, we know that the business they work is a seasonal business, but the plan is implemented for a permanent business. It certainly will disturb the technical aspects. Not to mention the expectations of consumers who will always be more advanced and new. Is it able to run the business that we will absorb the market like this? This is an important aspect that should be carefully considered and reflected in the business plan.

Again, you do not trust the advice that says “forget the business plan, just run it,” because you could fall into the wilderness of business uncertainty. It’s better if you test the feasibility of your business plan to the people who are more successful and more experienced in the business, and then you become a successful entrepreneur.

Basic Principles Essential Internet Marketing Entrepreneurs

Jan 11, 2016 | Posted by in Business, Business Tips, Marketing | Comments Off on Basic Principles Essential Internet Marketing Entrepreneurs

networkingVery interesting for me to write about internet marketing and increase sales through social media. Maybe there are 1,001 ways to improve marketing via social media. However, I think it only 3 basic things that need to be considered, although these 3 things often considered “old fashioned” and forgotten by the internet marketers today. Because when we talk about social media is part of internet marketing, internet marketing while the core of itself is a strategy that is tailored to the basic principles of the following:

1. Trust, trust and trust

Internet users are increasing every year in Indonesia (and not only increased, but also the more intelligent). A few years ago when we selling products / services via the internet maybe people would be very hesitant to trade because consumers are not yet familiar with this type of transaction. In addition, they are powerless to control and protect their rights in the online transaction. However, consumers now seem to have become accustomed to doing online transactions and has no legal protection in this country. Nevertheless, consumers still need to be careful in dealing with the first monitor status and track record of the seller. Therefore, the key to internet marketing (also marketing in general) course is 3T: Trust, trust and trust! Ancient business adage says: who trusted him the champion!

You can build a 3T in many ways, for example by collecting piecemeal customer testimonials, proof of delivery of goods and information as well as the reliable product quality assurance. In addition, by using social media at this time you can also build a community that can assist in spreading positive information about your business. Just keep in mind that social media is like a double-edged sword. If you are not able to use it well and wisely so instead of spreading a positive image, but it will spread bad information about your business. Therefore, Philip Kotler has far-away days remind us to always control the communication that occurs between the customer. Do not let happen negative conversation about our products. Perform rapid anticipation when beginning to find negative comments from consumers. If managed properly, the negative comments could be good advice and input to the advancement and improvement of our business services.

2. SEO should not be forgotten

When it comes to internet maketing of course there are the less it if we do not talk about SEO (search engine Optimation) because in principle put into the internet business means also put our business in a search system that will be found by potential customers via a search tool (most popular is Google). Therefore, in marketing products / services via the internet is certainly must analyze the various factors that the reason why and how a person visiting or stalls selling our (the term for a purchase online).

I divide the two main sections in the analysis of internet marketing. First, a general analysis using Google Analytic we will find out what keywords are used by surfers to find and from wherever they come from. Thus we can optimize our stall to be more easily found by potential customers. As in ancient marketing adage: buyers buy for their reasons. So in the era of internet marketing: finding a suitable buyer what they think and buy accordingly what they are looking for and find.

Second, the analysis of social media. We have to be very clever to analyze and formulate appropriate strategies internet marketing with social media being used. Currently available services Klout to analyze the effectiveness of our social media in attracting consumers.

Call it the top social media today: Facebook and Twitter are distinctly different characteristics in internet marketing. If on Facebook we can easily determine the appropriate target market you want to target, for example by gender, town or place of work and so on. Meanwhile, on Twitter we can not determine the target market like this. Hence, Twitter is more effective to be used as a medium to build brand awareness and community who are interested in a particular theme or location information compared to Facebook’s more suitable for photo display products / activities of the company.

Another with G + new services. Business Page of giant Google is providing a lot of convenience to internet marketers to integrate their page with other Google services, including Google search engine that is super powerful. Each page G + that have been made will be registered automatically to the Google search engine. Thus, internet marketer easier to control and focus on the optimization of the content of the page is in accordance with the target market.

Again, the analysis of internet marketing it is very important both for Internet marketing in general and in particular through social media. As well as the analysis easier, cheaper and accurate due directly to the subject to be targeted.

3. Thinking more strategically

If before I submit it tactically in order to stall selling online we easily found by consumers, so in this section I will invite you to also think more strategically in their internet marketing strategy.

Most online sellers imagine that by opening an online shanties they will benefit greatly. In fact, if calculated more accurately suppose that the products offered have a profit of Rp. 40 thousand, then it is conceivable to obtain a profit of Rp.4 million he had to sell the product as much as 100 pcs a month! As said by social media expert Indonesia, Nukman Lutfie, the amount of the total sales target is unrealistic if internet marketing is not helped by other people.

The best solution is to make internet marketing as a means to build and strengthen the system via an online marketing agency. Until now, we’ve had almost 150 resellers spread in various provinces and cities in Indonesia. With a well-developed system of agents, sales targets can be easily achieved without the need to bother to market the product as a “brutal”.