Very interesting for me to write about internet marketing and increase sales through social media. Maybe there are 1,001 ways to improve marketing via social media. However, I think it only 3 basic things that need to be considered, although these 3 things often considered “old fashioned” and forgotten by the internet marketers today. Because when we talk about social media is part of internet marketing, internet marketing while the core of itself is a strategy that is tailored to the basic principles of the following:
1. Trust, trust and trust
Internet users are increasing every year in Indonesia (and not only increased, but also the more intelligent). A few years ago when we selling products / services via the internet maybe people would be very hesitant to trade because consumers are not yet familiar with this type of transaction. In addition, they are powerless to control and protect their rights in the online transaction. However, consumers now seem to have become accustomed to doing online transactions and has no legal protection in this country. Nevertheless, consumers still need to be careful in dealing with the first monitor status and track record of the seller. Therefore, the key to internet marketing (also marketing in general) course is 3T: Trust, trust and trust! Ancient business adage says: who trusted him the champion!
You can build a 3T in many ways, for example by collecting piecemeal customer testimonials, proof of delivery of goods and information as well as the reliable product quality assurance. In addition, by using social media at this time you can also build a community that can assist in spreading positive information about your business. Just keep in mind that social media is like a double-edged sword. If you are not able to use it well and wisely so instead of spreading a positive image, but it will spread bad information about your business. Therefore, Philip Kotler has far-away days remind us to always control the communication that occurs between the customer. Do not let happen negative conversation about our products. Perform rapid anticipation when beginning to find negative comments from consumers. If managed properly, the negative comments could be good advice and input to the advancement and improvement of our business services.
2. SEO should not be forgotten
When it comes to internet maketing of course there are the less it if we do not talk about SEO (search engine Optimation) because in principle put into the internet business means also put our business in a search system that will be found by potential customers via a search tool (most popular is Google). Therefore, in marketing products / services via the internet is certainly must analyze the various factors that the reason why and how a person visiting or stalls selling our (the term for a purchase online).
I divide the two main sections in the analysis of internet marketing. First, a general analysis using Google Analytic we will find out what keywords are used by surfers to find and from wherever they come from. Thus we can optimize our stall to be more easily found by potential customers. As in ancient marketing adage: buyers buy for their reasons. So in the era of internet marketing: finding a suitable buyer what they think and buy accordingly what they are looking for and find.
Second, the analysis of social media. We have to be very clever to analyze and formulate appropriate strategies internet marketing with social media being used. Currently available services Klout to analyze the effectiveness of our social media in attracting consumers.
Call it the top social media today: Facebook and Twitter are distinctly different characteristics in internet marketing. If on Facebook we can easily determine the appropriate target market you want to target, for example by gender, town or place of work and so on. Meanwhile, on Twitter we can not determine the target market like this. Hence, Twitter is more effective to be used as a medium to build brand awareness and community who are interested in a particular theme or location information compared to Facebook’s more suitable for photo display products / activities of the company.
Another with G + new services. Business Page of giant Google is providing a lot of convenience to internet marketers to integrate their page with other Google services, including Google search engine that is super powerful. Each page G + that have been made will be registered automatically to the Google search engine. Thus, internet marketer easier to control and focus on the optimization of the content of the page is in accordance with the target market.
Again, the analysis of internet marketing it is very important both for Internet marketing in general and in particular through social media. As well as the analysis easier, cheaper and accurate due directly to the subject to be targeted.
3. Thinking more strategically
If before I submit it tactically in order to stall selling online we easily found by consumers, so in this section I will invite you to also think more strategically in their internet marketing strategy.
Most online sellers imagine that by opening an online shanties they will benefit greatly. In fact, if calculated more accurately suppose that the products offered have a profit of Rp. 40 thousand, then it is conceivable to obtain a profit of Rp.4 million he had to sell the product as much as 100 pcs a month! As said by social media expert Indonesia, Nukman Lutfie, the amount of the total sales target is unrealistic if internet marketing is not helped by other people.
The best solution is to make internet marketing as a means to build and strengthen the system via an online marketing agency. Until now, we’ve had almost 150 resellers spread in various provinces and cities in Indonesia. With a well-developed system of agents, sales targets can be easily achieved without the need to bother to market the product as a “brutal”.