A company needs a strategy. The strategy is then named as the company’s strategy. The company’s strategy can be defined as a unique formula designed to achieve success. The strategy is the foundation for the creation of a business plan and determine the policy-making and the management of everyday business. This strategy is not a business restrictions and a summary of the relevant market, but rather as an explanation for one or several determinants that distinguish the relevant company from its competitors and most are expected to contribute to the achievement of the company’s success in the long run.
To be more effective, strategy of the company should not exceed one page of notebook paper. In essence, make the company’s strategy as a series of words that is easy to remember so more easily communicated to all levels of staff. Relative length, but for most businesses, one sentence is enough to be a business strategy. With its easy-submitted / communicated to others, will be achieved cohesive business focus is always awake.
Then why do we have to develop a corporate strategy? All company, of a new venture that is manned one person to a multinational conglomerate corporation, ideally having a strategy. Follow different strategies and good will ensure the company to build, maintain and continually reinforce specific identity in the market.
By acting as a springboard for the annual business planning, a strategy will be the core that provides guidance in developing an annual business plan. The strategy will also establish a framework to help consider medium-term deviations that deviated from the original plan. In addition, this will also help set the direction that is consistent for the vital functional areas. A good strategy should be able to survive year after year and will then be able to connect the business plan of the business plan period to the next period. It also will allow companies to more easily work with based on the previous year.
Without a strategy followed by good or well-defined, the company (small, medium, and large) tend to lose their way when it comes to experiencing temporary difficulties or when management was bored in managing similar old business.
Business strategy also make our position clear in the eyes of consumers. Imagine you are a burger restaurant patrons. One day all of a sudden, your favorite restaurant that offers you the Javanese cuisine menu choices. It what comes to your mind? ‘Tactic’ of such an enterprise is precisely convey the message to our customers that our company is experiencing confusion, disorientation in terms of strategy. And it could be counterproductive to our efforts.
No one type of any business in the world that is 100% immune from the low discipline in the application of strategies. Regardless of the amount, the profits and sales of businesses which are less relevant diversification can be ascertained almost always disappointing.