Marketing Strategy For Local Products To Can ‘Go International’

Nov 21, 2013 | Posted by in Business, Marketing | Comments Off on Marketing Strategy For Local Products To Can ‘Go International’

go internationalThe emergence of a variety of local products from various parts of the region, would be one of the real evidence to us all that the present state of growth of SMEs in Indonesia has showed considerable progress toward positive. Various kinds of products home and small industrial production results are now beginning to show the advantages of each, so that it is possible if local products made in Indonesia ready to enliven the SME market competition locally, nationally, and even to reach the international market.

To be able to lift the local products to reach a wider market, certainly business people throughout the area are required to be more active in building business networks, as well as improve the ability and creativity in developing a business, so that the products they produce really good quality and can successfully win market competition there.

Well, roughly what kind of marketing strategy needs to be put business people to introduce its products? Here we inform marketing strategy raised some local products that you may run to expand the market reach of your products.

1. Completing products with attractive packaging

To increase the sale value of local products, you can equip it with packaging products that look beautiful and attractive. This is important, because the first time the views of the consumer is a unique and attractive packaging so that they begin to wonder with such products and finally decided to buy merchandise that you offer. In addition, by packing your products exclusively, the added value offered by the higher and it is possible if the selling price of your product can be higher than similar products packaged usual. In this case, you can use plastic packaging bersablon, unique packaging boxes, or cans are quite interesting.

2. Develop a marketing network products for the modern market

The second step that you may run that develop marketing network so that local products can get into some of the modern market, such as a supermarket, minimarket, malls, and other shopping centers. For example, just as developing markets by taking the opportunities for cooperation offered Carrefour shopping center to local suppliers around Carrefour outlets. Usually modern market management will offer cooperation system of true sale, consignment (entrusted selling), or in the form of private label. Before entering into the modern market, of course, imposed a series of processes that are very stringent quality tests, ranging from the production process prior to product quality inspection on a regular basis and involve some independent analysts. The purpose of the investigation must have to maintain the quality of products offered to consumers.

3. Promote products through exhibitions

Besides beautify the appearance of the product and market it to the modern market, you can introduce local products to the general public through exhibition events organized by the government and private sectors. Through these promotional activities, you can get potential customers and expand opportunities for cooperation to increase sales turnover of local products. Some of the exhibitions that you can follow for example as exhibition expo area, exhibition of craft products, local culinary exhibitions, as well as several other SME exhibition that recently often held in major cities.

4. Open the SME product marketing outlets

In order to optimize the marketing of local products and accommodate all potential business generated, the Ministry of Cooperatives and SMEs start Mart launched the establishment of SMEs across the archipelago. This strategy can also be utilized to elevate locally produced. SMEs Mart is almost the same as the stalls, only commodity flagship of the local population. For example just like the government-run program Grobogan, Central Java, which is now set up agro-horticultural center to accommodate the vegetables and fruits produced by farmers Grobogan, and kiosk souvenirs typical of the region as a center Grobogan marketing local products include food products and drinks, handicraft, fashion, etc., so that the local product of Grobogan consumers increasingly recognized in both regional and national markets.

Here’s How to Sell Without Selling Looks Like

Nov 8, 2013 | Posted by in Business, Marketing | Comments Off on Here’s How to Sell Without Selling Looks Like

business eficient“The longer I’m in business, the more I realized that matters little to sell products or services related to the product or service itself,” said Paul Spiegelman, founder and CEO of BerylHealth, a company engaged in medical care services.

According to him, selling is about building a relationship of trust. And one way to build a relationship of trust that he does is to find common ground.

As CEO, he realized that he was responsible for sales and he is in a unique position where it is required to build a relationship with their relationships in the company in which he tried to offer their products.

The problem he faces is Beryl is a company that is still relatively small in the middle market healthcare industry. And he found that approaching the “Level C”, aka Chief or Director, it feels like walking into a dinner at the White House without an invitation. Small success ratio. Even more likely seized by security officers to the exit.

Over time he realized that the best way to sell them is to “promote discussion” beyond the theme of the products or services he offers.

Actually, according to Paul Spiegelman, the higher the level of a person in the company, the less interested he is with the features and benefits of your product.

Instead, the product or service should not be a topic in your first few interactions. Look for ways to build a relationship of trust, then the order will follow. According to him, you have to be patient and disciplined.

Here are five ways to sell without trying to sell by Paul Spiegelman:

1. Be a leader who cleverly

“Nothing stands out from what I do. My business is a commodity business: call center outsourcing services the hospital. So I started from different entities, a research institute, to capture the questions and the larger issue of patient experience health services, “said Paul.

These institutions produce case studies and papers are full of data about a topic that is in the minds of the healthcare industry executives. “This gives a level of credibility that Beryl had never imagined before, which produces a halo effect that goes beyond our capacity”.

2. Discover the passion (desire or passion) is your greatest

“My biggest passion in business is corporate culture and employee engagement,” said Paul. According to him, two things that are the subject of the most sought after and most want to talk about by the CEO, particularly in the health care sector is currently undergoing a cultural transformation.

3. Sharing knowledge

“When I contacted the CEO of which he is interested in the topic, I would look for the latest news on the topic and absorb the additional information that is relevant. I often send a hard copy of an important article with short notes handwritten,” said Paul.

Personal touch, he said, is still a powerful tool to build a relationship of trust.

4. Ask for advice

Instead of selling something to the CEO, the better explain the vision and strategy of your company, and ask him if you are already on the right track. A top executive is always more than happy to give you honest feedback. And that’s when the real without him knowing it started to “buy” for your success.

5. Interview an executive for a book or article

“I’m writing my third book, which specifically discusses the healthcare industry. I have interviewed 25 CEOs hospital and I have not stopped until now,” he said. Most people feel honored to be interviewed for a publication.

“Do you realize there are less of these tips? Products.” Many “prospect” that I may not know exactly what my company does. However, in the process, I tend to have learned about my client’s business challenges candidates, already knows what he wants, and has developed trust and credibility “.

If you follow this advice, it is likely your new friend will ask if you can help. If not, at least you have the opportunity to offer assistance. And now, not only to work for your company and spur yourself again and again, but you have to get support, and build your success from the top.

“I believe, you will soon see sales growth outside the relationship you have built, and are grateful to help discover what is really needed by the great people that you just recognize,” he said