For Employers, Only One Boss: That Customers!

Sep 30, 2014 | Posted by in Business, Business Tips, Marketing | Comments Off on For Employers, Only One Boss: That Customers!

customer-servicesSam Walton of Walmart Fame, once said, “There is only one boss: the customer”. It is true. Anyone in business knows it. Therefore, many companies are vying for customers and the money they spend.

When it has a customer, how do you care for and maintain them? According Suhartono Chandra, Managing Director of Group Marketing, “In line with the times, today we are hard pressed to get a customer who we categorize absolute loyalty – customers who only use a certain brand,” he said in an interview with Marketing some time ago.

For example, in the mobile industry, hardly any customers who have only one number. Likewise, banking, it’s funny if there is one customer who only have one account.

“So the key is not currently obtain absolute loyalty from customers. Things to think about is how we are able to keep, care for, and make customers use our products or services than competitors, “said Suhartono.

For that, we have to think how to hold them as long as possible. There are many things that can be done, for example, with service quality.

Service quality is a dominant factor in creating customer satisfaction. Customer satisfaction is expected to generate Customer. But loyalty, customer satisfaction does not necessarily become a customer loyalty.

Suhartono added, “There are many factors one of which is a lot of customers who want to try other products or services or aggressive competitors in conducting activities in order to attract customers we have. It makes Customer satisfaction is not enough. We must have an exit barrier, so that they think twice before trying other services. ”

There are some industries that benefit – although not great. In Indonesia, the phone number is owned cellular provider. When there are more than 1,000 business associates who know our phone number. I think we will think twice to replace the phone number.

Is that enough? No, according to exit Suhartono we have to create another barrier. In the context of marketing we know a CRM (Customer Relationship Management). Basically CRM has several levels. Among others are:

1. Financial bonding

Financial bonding is the weakest level of CRM. We bind customers with financial aspects. For example, the reward system.

2. Social bonding

Social bonding is how loyalty programs and then go into the social area customers. One is a community and membership.

3. Structural bonding

This is the highest level. Like glue, this is the iron glue. Hard off, if forced to be destructive. Many services and products included on this level. Cellular provider for example, how they are structurally infrastructures helps customers in the business process.

Five Things You Wanted Consumer Business Transactions

Sep 21, 2014 | Posted by in Business, Business Tips, Marketing | Comments Off on Five Things You Wanted Consumer Business Transactions

servicesNo doubt that all human beings need things like water, food, security, and friends to survive. But, in fact desires tend to be more encouraging than the needs of a person’s decision. For example, most of us already have what we need to live. But, we still want the other things like comfort, good clothes, and so on. Therefore, it is important for marketers to know what the real wishes of the consumer. Well, here are 5 things that generally desirable consumer base.

1. Ease. Life can be so difficult or at least uncomfortable. When a product or service to offer something that can make life easier, we as customers would be interested.

For example, for people who are busy and do not have time to cook dinner, of a restaurant into its own convenience to get food.

2. physical comfort. Warm towel after a shower or a pair of house slippers sometimes be the perfect solution when the body wants comfort.

In fact the human body can handle extremely harsh environmental conditions. But, of physical comfort for some people become a necessity as a way to reward yourself.

3. Mental stimulation. The brain is a wonderful organ and we feed our brains with entertainment, games, performing arts, and hours of Sudoku. These things into something that could break the monotony or boredom our conditions.

We might have to work continuously every day of the year, but it will be more enjoyable if we occasionally do a different activity as entertainment.

4. Strengthening identity. We can survive only by wearing ordinary clothes. That which we call with needs. However, some people want a certain clothing brand, a certain car, or other products in order to strengthen their identity.

5. Social Recognition. Self-image does not live in a vacuum. Of course we want others to acknowledge the images of ourselves. The customers want the service or product that could make him socially recognized. For example, someone knows himself recognized smart because he got a bachelor’s degree and a beautiful transcripts from educational institutions reliable.