In the digital age, the Internet is regarded as a primary requirement. This fact prompted many brands and businesses that digitize their efforts to be easily found by potential customers, ranging from the use of social media for promotion, web, up to Google Adwords.
According to Digital Marketing Digital Stategist, different from social media and the web already often heard in the ears of the people, Google Adwords yet so close to the ordinary people in some countries.
In fact, Google Adwords is one of the most effective ways of reaching customers online. In addition, the cost is relatively cheap because it can be tailored to the budget of small and medium enterprises (SMEs).
Do ads work offered is very simple, namely by using keywords (keywords). When potential customers search for information about a particular product or service through Google, the search results will show ads that are related to the search. By doing so, people find these ads is the one who really was looking for information about a particular product or service, so it is likely to buy even bigger.
Here are some of the advantages that can be obtained with Google Adwords:
1. Target Based on Location
This feature allows advertisers to choose where ads you want to display so that ads do not appear on a location that is not necessary. It is very helpful in improving performance and saving your ad budget.
2. Measurable Results
Different from the traditional way of advertising, with Google Adwords, advertisers can measure the level of success of the ad. Various detail was displayed, ranging from the number of impressions and clicks you get.
3. Effective Price
One major advantage is cost effective Adwords. Cost required to advertise with Google Adwords is very varied depending on the budget that is owned by the advertiser. Advertisers can specify the price you want to pay for each of the results obtained. In fact, with the help of experts in the field of Adwords campaigns can be optimized so that the cost per click may decrease over time. Advertisers can increase traffic without increasing budget.
4. Budget Controlled
In addition to low prices, with Google Adwords, advertisers can also monitor how every cent spent and what was obtained from the budget. For example telephone number of potential customers, how many people saw the ad, the number of clicks on the web, and so on.
5. Ranked First on Google Search Page
As many as 92 percent of Google users never click on more than the first 10 pages. This makes many entrepreneurs vying to get a spot on the first page. Unfortunately, get a spot on the first page of Google search without advertising can take many months. However, with Google Adwords, advertisers can instantly get a spot on the first page.