6 Ways a Comprehensive Vision Plan Can Help Your Startup

Starting a business is one of the most exciting and challenging career paths. If your company is successful, you can enjoy being your own boss and working in your dream industry. However, many startups fail or require a few tries before reaching sustainable success. Before you commit time and money to your new company, you should come up with a thought-out vision and a comprehensive business plan. Here are six ways having a vision can help your startup business.

1. A Five-Year Roadmap

The first few years are critical for any company’s success. When you take the time to create a vision for your business, you should think in terms of a five-year roadmap. Having a vision for the first five years can give you insight into financial decisions and an understanding of what ideal growth should look like.

2. Increase Odds of Success

There are numerous surveys that show that business owners with a comprehensive plan are more successful than those without. Having a written plan makes it easier to pitch to investors and secure funding. While having a vision doesn’t necessarily guarantee success, it does greatly improve the odds.

3. See the Big Picture

One of the largest challenges of starting a business is the tendency to get lost in the immediate details and forget about the overall plan. When you have a well-written vision, you can always refer back to it when making decisions. This gives you a greater ability to think of long-term strategy and determine how certain decisions will affect the larger goals. You can refer to your business plan when making hiring and marketing choices.

4. Monitor Metrics

Having a clear vision helps you know what sort of business data to monitor and analyze. You can track whether your sales, expenses, and profits are following the expected trajectories. You’ll be able to determine whether or not certain strategies such as attending trade shows are worth the time and effort. With a solid vision and five-year plan, you’ll have a way to match the actual numerical data of your business with the projections to see where you need to adjust.

5. SMART Goals

Taking the time to create a vision for your business also gives you the chance to document goals and milestones. Making SMART (Specific, Measurable, Achievable, Relevant, Timed) goals enables you to compare your actual data with a specific set of projections. SMART goals also help you to see your progress and check items off the list when you’ve achieved them.

6. Remove Guesswork

Starting a new company can be stressful because much of what you will be doing is completely new. This infographic shows how having a vision statement and five-year plan to refer to gives you a much better chance of making wise decisions with positive long-term outcomes.

An infographic about the importance of vision for startups by Washington State University.Washington State University

While nothing can absolutely guarantee the success of a startup business, there are many things that can tilt the odds in your favor. Creating a vision for your company and crafting a comprehensive business plan can help you secure funding, make the right strategic marketing decisions, and allow you to see how your company is stacking up against projections. You’ll have the information you need to make informed decisions and grow your company.