Three Creative Ways to Advertise Your Small Business

Mar 8, 2018 | Posted by in Business, Business Tips, Marketing | Comments Off on Three Creative Ways to Advertise Your Small Business

If you are a small business owner, you already know how important it is to attract new customers and keep the ones that you already have. Advertising can seem like an expense that your small business can not afford, especially if you don’t know how to go about doing it. Maybe you’ve already spent money on advertising only to be disappointed with the results. You can get creative as a small business owner and try new things to see if they can help your business grow. Here are three interesting ideas for advertising your business and helping it succeed.

SignZoo

First of all, consider advertising on vehicles in your area. This is especially useful if you own your own fleet of vehicles that you use for deliveries or other services. You can find fleet advertising from a reputable company like Sign Zoo and get started right away at advertising your brand around town. This is an especially effective way to advertise your company to locals since the fleet will drive in areas where your customers are likely to see it.

Next, make sure that you are making the most out of your social media accounts. Using social media is a very low-cost and effective way to get your brand known by many people. It’s also a great way to reach out and communicate with your already existing customers and to let them know about deals that you are offering for your business. If you aren’t comfortable with handling your social media accounts, consider hiring a pro to keep track of them and make sure that they are used well. Your business can have accounts on Facebook, Instagram, Twitter and other major platforms where you can talk to your customers for a very low price.

Finally, join neighborhood organizations to make sure that your small business is known in your community. Offer to give goods or services to non-profits in your area to improve your reputation and let people know that you care. Your small business will soon be known for its good deeds.

Rising to The Top: Google Traffic Rankings

Nov 19, 2017 | Posted by in Business, Marketing | Comments Off on Rising to The Top: Google Traffic Rankings

If you’re a small business owner or striving entrepreneur who has a website but don’t understand the dynamics of search engines and SEO you’re losing money. Understanding SEO is a must in this current competitive market because it can have such a tremendous impact on your bottom line.

Google Search

If your site doesn’t land on the first results page chances are you won’t generate any significant traffic. This can have a detrimental impact on the financial health of your business as the second-page search results earn about 4.8 percent of the total eyes searching. For third page results, it’s shrunk down to a mere 1.1 percent of the total search traffic.

The Three Kings of The SEO Hill

When it comes to boosting your traffic organically, SEO statistics show that the first 3 results of a search engine garner approximately 80 percent of the total search traffic.

The Power of The Three

When you achieve the coveted top three you will receive a specific amount of traffic to your site, but understand that keywords are vital to your ranking status. The 3 organic slots at the top results capture 61% of the total clicks applied. Each keyword searched holds power earned from its searched-totals and with the most successful websites getting millions of monthly visits the sky is the limit for the 3 Kings.

Plot, Plan and Strategize

Consult with a professional SEO freelancer or reputable company and inquire about how they can assist you in achieving top search engine results.

How Much of The Internet’s Total Traffic Does Google’s #1 Search Term Generate?

It garners 33 percent of all the total inquiries performed. The best SEO optimization understands keywords are powerful weapons.

The best SEO strategies interpret the rankings and data traffic to formulate and put forth a winning campaign to achieve a spike in organic traffic to your website.

5 Strategies for Increasing Traffic to Your Website:
1. Write a regular blog of in-depth articles
2. Social annotations with Google+
3. Improve site speed
4. Video optimization
5. Smartphone SEO

Achieving a high volume of organic traffic isn’t easy, but well worth the hard work involved.

The Top Myths About Operating A Franchise

Oct 5, 2017 | Posted by in Business, Marketing | Comments Off on The Top Myths About Operating A Franchise

To many people, buying the rights to open a franchise seems like a perfect business idea. After all, everything is done for you and there’s not much work to do on your end. Plus, your business already comes with brand recognition and a loyal consumer base.

franchise attorney

While there are certainly a lot of perks to operating a franchise, it’s not without its complications. To help you better understand the truth about operating a franchise, here are some of the top myths about franchises and the truth about this fascinating business field.

Myth: All Franchises Are Pretty Similar

This couldn’t be further from the truth. Franchises actually vary widely in their policies. Some franchises essentially pass all ownership over to the franchisee, only periodically touching base to make sure that their brand is being represented correctly. Other franchises essentially retain all control and the franchisee is more of a renter than an owner. Different businesspersons have different preferences for which types of franchises they prefer to operate.

Myth: Opening A Franchise Is Very Simple

Many companies present the image that becoming a franchisee is as simple as filling out their online form. However, these forms are usually just meant as a way for a prospective franchisee to get on a list to be contacted by someone at the company. In reality, most entrepreneurs need the aid of a franchise attorney when they actually begin the process of opening a franchise. The process is anything but simple.

Myth: Franchises Allow For Greater Earning Potential In The First Year

Most people know that new businesses rarely make a lot of money in their first year. Many people believe that franchises are exempt from this, since they come with built-in brand recognition. Sadly, most franchisees begin their careers owing a lot of money to their franchiser. Thus, a franchise is not exempt from this rule.

This list is not meant to discourage anyone from becoming a franchisee. In fact, breaking into the world of franchises can be one of the most lucrative decisions you’ll ever make. However, it’s important to understand that it’s not all sunshine and rainbows. Franchises are wonderful, but at the end of the day, they’re still like any other business.

5 Things to note online businesses in 2017

Jan 19, 2017 | Posted by in Business, Business Tips, Marketing | Comments Off on 5 Things to note online businesses in 2017

Technological developments are increasingly dynamic and fast to have a real impact on the business sector. In recent years, online businesses more lively with the emergence of e-commerce that allows consumers.

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For that, there are a few things to note activists online business to succeed in the 2017’s. Here’s his review:

1. Stay “Up to Date”

The rapid development of technology sometimes makes some people behind. As a businessman, you have to stay on top of emerging developments and follow trends. Most industries are affected by not only new technologies, but the continuous updates to the existing technology. With easy access and information, customers tend to be informed about the latest developments. As a marketer, you will need to compete with competitors or you will be ignored by customers. To help your audience and make your customers see you as an industry leader, you have to be ahead of the game. Innovation and new ideas will set you apart from competitors.

2. Set the Weekly and Daily Achievements

Many businesses take advantage of a variety of setting goals to keep the team and the company remains on track to achieve important goals. Therefore, set and track goals more quickly to improve employee morale and productivity. With the weekly update, you will let employees know that you care about their progress and not just the finished product. This gives them the opportunity to ask questions in a timely manner, thereby improving the overall quality of the project.

3. Take More Risks

Sometimes, in order to take the business to the next level, you need to take risks. This is what has been done Tim Westergren, founder of Pandora Radio, one of the top music streaming sites. When the company ran out of money in 2001, Westergren has the option to release or continue to do business. He decided the latter, but the next few years is the time it was not easy. He finally lowered the salaries of nearly 1.5 million dollars over the next two years. Pandora saved by investment coming in 2004. If possible, you do not want to end up having to take the same risk as that of Westergren. But, as a businessman you need courage one of them to pay off debts.

4. Creating Personalized Priority

Today, you can not read about retail or ecommerce without passing through said personalization. Getting the right message to the right people at the right time has become even easier with data-driven marketing campaigns and segmented email lists. However, many companies still do not place a high priority on it. According to Dynamic Yield, 74% of online consumers are frustrated with the website when content such as offers, advertising, promotion has nothing to do with their interests.

5. Utilize Automated Software

In the era of digitalization, you can take advantage of software that is already applying for automation in doing the job. These devices are needed in the social media to track customers, relationship management and accounting, many of the tasks in your business that can be done automatically using the software to free up more of your time. By using these devices has led to time savings, more consistent customer experience and enhanced marketing presence and level of passive income generated.

Important key in conducting business negotiations

Jul 18, 2016 | Posted by in Business, Business Tips, Marketing | Comments Off on Important key in conducting business negotiations

Since the main purpose of a negotiation process is a lucrative deal or Hot Deals! For all parties involved in the negotiations, there are at least four main factors or we call the four keys that must be considered and is owned by the negotiators, or anyone you are involved in the negotiation process.

success own business

TIME or time is the first variable that affects the course of the negotiation process and determine the final outcome of the process. Time here including deadlines are owned by all interested parties in the negotiations.

It is important to remember that time here also means the deadline given by the stakeholders of the subject or matter that is being negotiated, although they are not directly involved in the negotiation process.

Therefore, with regard to the time the negotiators need to know the exact timeline or deadline owned, is also the order and the agenda that would be material to the negotiation process.

If the negotiators are not alert and vigilant with time, it will be at risk of future negotiations pointless having missed deadlines desired by the negotiating partners or stakeholders who have the intent with the outcome of negotiations.

INFORMATION or data information is required in the negotiation process. This is the second key, the second key is important to note that the accuracy of the data that is going to determine the outcome of the negotiations.

Strive primary data you get the most up to date and valid alias must necessarily true. If the primary data can not get it, you can also use secondary data to maximize some information from a variety of media.

However, secondary data has the disadvantage of the low validity aspects and sometimes not up to date.

Secondary data can be considered as well as a preview or entrance beginning to look for primary data or data directly from the source of the parties would negotiate with us.

Bargaining power or the strength of the bargaining positions held by the negotiating partners. The third key I’m sure you are all very familiar, but there is no blame us peel.

Bargaining Power here also included the bargaining power that we have that will determine how bold we will maximize our position in the negotiations.

Bargaining position is said to be one of the key success factors in a process of negotiation resulting bargaining power proved to significantly influence the behavior and attitudes of the negotiating partners.

The most common factor bargaining power was dominant role in the negotiations in a state of war or conflict.

Those who have a strong bargaining position tend to be aggressive over the course of the negotiations as well as the results achieved, as much as possible to seize what is the main goal of winning the negotiation.

In connection with this factor, a negotiator or an absolute negotiating team perform calibration to determine the bargaining power of each party involved in the negotiation process.

Calibration can be done by referring to the second factor, namely to gather and analyze as much information related to the subject and object in the negotiating process.

Knowledge, Skill, Attitude or Knowledge, Skills, and Attitudes that should be on every negotiator or those who carry out the negotiation process, often abbreviated as KSA.

In essence KSA is not only used or needed by negotiators however everyone career and entrepreneurship should have a CSA or that they successfully complete.

In our present study did not specifically will be discussed KSA anything that directly influence and impact on the performance of negotiators to produce a Hot Deals! That really Hot!

We will discuss the KSA more comprehensively on the Negotiation Skill, so please be patient we will soon be heading to the study in next week’s issue.

So as a conclusion, Key Negotiation 4 above shall be “held” by anyone with an interest in the process of Negotiation, to run with relatively easily and quickly produce an agreement that benefits all stakeholders.

In addition to that we know and understand Key Success Factor of Hot Deals presumably we should also discuss about the challenges, obstacles and problems are always present during the negotiation process.

It is very crucial that you and your negotiating team that could lead to anticipate as well as the necessary preventive measures, all right up here study Negotiation Skill Series, to meet in the next week’s issue.

Take advantage of Google Adwords for the Minim Business Budget

Jun 22, 2016 | Posted by in Business, Business Plan, Business Tips, Marketing | Comments Off on Take advantage of Google Adwords for the Minim Business Budget

In the digital age, the Internet is regarded as a primary requirement. This fact prompted many brands and businesses that digitize their efforts to be easily found by potential customers, ranging from the use of social media for promotion, web, up to Google Adwords.

promote-business

According to Digital Marketing Digital Stategist, different from social media and the web already often heard in the ears of the people, Google Adwords yet so close to the ordinary people in some countries.

In fact, Google Adwords is one of the most effective ways of reaching customers online. In addition, the cost is relatively cheap because it can be tailored to the budget of small and medium enterprises (SMEs).

Do ads work offered is very simple, namely by using keywords (keywords). When potential customers search for information about a particular product or service through Google, the search results will show ads that are related to the search. By doing so, people find these ads is the one who really was looking for information about a particular product or service, so it is likely to buy even bigger.

Here are some of the advantages that can be obtained with Google Adwords:

1. Target Based on Location

This feature allows advertisers to choose where ads you want to display so that ads do not appear on a location that is not necessary. It is very helpful in improving performance and saving your ad budget.

2. Measurable Results

Different from the traditional way of advertising, with Google Adwords, advertisers can measure the level of success of the ad. Various detail was displayed, ranging from the number of impressions and clicks you get.

3. Effective Price

One major advantage is cost effective Adwords. Cost required to advertise with Google Adwords is very varied depending on the budget that is owned by the advertiser. Advertisers can specify the price you want to pay for each of the results obtained. In fact, with the help of experts in the field of Adwords campaigns can be optimized so that the cost per click may decrease over time. Advertisers can increase traffic without increasing budget.

4. Budget Controlled

In addition to low prices, with Google Adwords, advertisers can also monitor how every cent spent and what was obtained from the budget. For example telephone number of potential customers, how many people saw the ad, the number of clicks on the web, and so on.

5. Ranked First on Google Search Page

As many as 92 percent of Google users never click on more than the first 10 pages. This makes many entrepreneurs vying to get a spot on the first page. Unfortunately, get a spot on the first page of Google search without advertising can take many months. However, with Google Adwords, advertisers can instantly get a spot on the first page.