The Top Myths About Operating A Franchise

Oct 5, 2017 | Posted by in Business, Marketing | Comments Off on The Top Myths About Operating A Franchise

To many people, buying the rights to open a franchise seems like a perfect business idea. After all, everything is done for you and there’s not much work to do on your end. Plus, your business already comes with brand recognition and a loyal consumer base.

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While there are certainly a lot of perks to operating a franchise, it’s not without its complications. To help you better understand the truth about operating a franchise, here are some of the top myths about franchises and the truth about this fascinating business field.

Myth: All Franchises Are Pretty Similar

This couldn’t be further from the truth. Franchises actually vary widely in their policies. Some franchises essentially pass all ownership over to the franchisee, only periodically touching base to make sure that their brand is being represented correctly. Other franchises essentially retain all control and the franchisee is more of a renter than an owner. Different businesspersons have different preferences for which types of franchises they prefer to operate.

Myth: Opening A Franchise Is Very Simple

Many companies present the image that becoming a franchisee is as simple as filling out their online form. However, these forms are usually just meant as a way for a prospective franchisee to get on a list to be contacted by someone at the company. In reality, most entrepreneurs need the aid of a franchise attorney when they actually begin the process of opening a franchise. The process is anything but simple.

Myth: Franchises Allow For Greater Earning Potential In The First Year

Most people know that new businesses rarely make a lot of money in their first year. Many people believe that franchises are exempt from this, since they come with built-in brand recognition. Sadly, most franchisees begin their careers owing a lot of money to their franchiser. Thus, a franchise is not exempt from this rule.

This list is not meant to discourage anyone from becoming a franchisee. In fact, breaking into the world of franchises can be one of the most lucrative decisions you’ll ever make. However, it’s important to understand that it’s not all sunshine and rainbows. Franchises are wonderful, but at the end of the day, they’re still like any other business.

5 Things to note online businesses in 2017

Jan 19, 2017 | Posted by in Business, Business Tips, Marketing | Comments Off on 5 Things to note online businesses in 2017

Technological developments are increasingly dynamic and fast to have a real impact on the business sector. In recent years, online businesses more lively with the emergence of e-commerce that allows consumers.

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For that, there are a few things to note activists online business to succeed in the 2017’s. Here’s his review:

1. Stay “Up to Date”

The rapid development of technology sometimes makes some people behind. As a businessman, you have to stay on top of emerging developments and follow trends. Most industries are affected by not only new technologies, but the continuous updates to the existing technology. With easy access and information, customers tend to be informed about the latest developments. As a marketer, you will need to compete with competitors or you will be ignored by customers. To help your audience and make your customers see you as an industry leader, you have to be ahead of the game. Innovation and new ideas will set you apart from competitors.

2. Set the Weekly and Daily Achievements

Many businesses take advantage of a variety of setting goals to keep the team and the company remains on track to achieve important goals. Therefore, set and track goals more quickly to improve employee morale and productivity. With the weekly update, you will let employees know that you care about their progress and not just the finished product. This gives them the opportunity to ask questions in a timely manner, thereby improving the overall quality of the project.

3. Take More Risks

Sometimes, in order to take the business to the next level, you need to take risks. This is what has been done Tim Westergren, founder of Pandora Radio, one of the top music streaming sites. When the company ran out of money in 2001, Westergren has the option to release or continue to do business. He decided the latter, but the next few years is the time it was not easy. He finally lowered the salaries of nearly 1.5 million dollars over the next two years. Pandora saved by investment coming in 2004. If possible, you do not want to end up having to take the same risk as that of Westergren. But, as a businessman you need courage one of them to pay off debts.

4. Creating Personalized Priority

Today, you can not read about retail or ecommerce without passing through said personalization. Getting the right message to the right people at the right time has become even easier with data-driven marketing campaigns and segmented email lists. However, many companies still do not place a high priority on it. According to Dynamic Yield, 74% of online consumers are frustrated with the website when content such as offers, advertising, promotion has nothing to do with their interests.

5. Utilize Automated Software

In the era of digitalization, you can take advantage of software that is already applying for automation in doing the job. These devices are needed in the social media to track customers, relationship management and accounting, many of the tasks in your business that can be done automatically using the software to free up more of your time. By using these devices has led to time savings, more consistent customer experience and enhanced marketing presence and level of passive income generated.

Important key in conducting business negotiations

Jul 18, 2016 | Posted by in Business, Business Tips, Marketing | Comments Off on Important key in conducting business negotiations

Since the main purpose of a negotiation process is a lucrative deal or Hot Deals! For all parties involved in the negotiations, there are at least four main factors or we call the four keys that must be considered and is owned by the negotiators, or anyone you are involved in the negotiation process.

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TIME or time is the first variable that affects the course of the negotiation process and determine the final outcome of the process. Time here including deadlines are owned by all interested parties in the negotiations.

It is important to remember that time here also means the deadline given by the stakeholders of the subject or matter that is being negotiated, although they are not directly involved in the negotiation process.

Therefore, with regard to the time the negotiators need to know the exact timeline or deadline owned, is also the order and the agenda that would be material to the negotiation process.

If the negotiators are not alert and vigilant with time, it will be at risk of future negotiations pointless having missed deadlines desired by the negotiating partners or stakeholders who have the intent with the outcome of negotiations.

INFORMATION or data information is required in the negotiation process. This is the second key, the second key is important to note that the accuracy of the data that is going to determine the outcome of the negotiations.

Strive primary data you get the most up to date and valid alias must necessarily true. If the primary data can not get it, you can also use secondary data to maximize some information from a variety of media.

However, secondary data has the disadvantage of the low validity aspects and sometimes not up to date.

Secondary data can be considered as well as a preview or entrance beginning to look for primary data or data directly from the source of the parties would negotiate with us.

Bargaining power or the strength of the bargaining positions held by the negotiating partners. The third key I’m sure you are all very familiar, but there is no blame us peel.

Bargaining Power here also included the bargaining power that we have that will determine how bold we will maximize our position in the negotiations.

Bargaining position is said to be one of the key success factors in a process of negotiation resulting bargaining power proved to significantly influence the behavior and attitudes of the negotiating partners.

The most common factor bargaining power was dominant role in the negotiations in a state of war or conflict.

Those who have a strong bargaining position tend to be aggressive over the course of the negotiations as well as the results achieved, as much as possible to seize what is the main goal of winning the negotiation.

In connection with this factor, a negotiator or an absolute negotiating team perform calibration to determine the bargaining power of each party involved in the negotiation process.

Calibration can be done by referring to the second factor, namely to gather and analyze as much information related to the subject and object in the negotiating process.

Knowledge, Skill, Attitude or Knowledge, Skills, and Attitudes that should be on every negotiator or those who carry out the negotiation process, often abbreviated as KSA.

In essence KSA is not only used or needed by negotiators however everyone career and entrepreneurship should have a CSA or that they successfully complete.

In our present study did not specifically will be discussed KSA anything that directly influence and impact on the performance of negotiators to produce a Hot Deals! That really Hot!

We will discuss the KSA more comprehensively on the Negotiation Skill, so please be patient we will soon be heading to the study in next week’s issue.

So as a conclusion, Key Negotiation 4 above shall be “held” by anyone with an interest in the process of Negotiation, to run with relatively easily and quickly produce an agreement that benefits all stakeholders.

In addition to that we know and understand Key Success Factor of Hot Deals presumably we should also discuss about the challenges, obstacles and problems are always present during the negotiation process.

It is very crucial that you and your negotiating team that could lead to anticipate as well as the necessary preventive measures, all right up here study Negotiation Skill Series, to meet in the next week’s issue.

Take advantage of Google Adwords for the Minim Business Budget

Jun 22, 2016 | Posted by in Business, Business Plan, Business Tips, Marketing | Comments Off on Take advantage of Google Adwords for the Minim Business Budget

In the digital age, the Internet is regarded as a primary requirement. This fact prompted many brands and businesses that digitize their efforts to be easily found by potential customers, ranging from the use of social media for promotion, web, up to Google Adwords.

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According to Digital Marketing Digital Stategist, different from social media and the web already often heard in the ears of the people, Google Adwords yet so close to the ordinary people in some countries.

In fact, Google Adwords is one of the most effective ways of reaching customers online. In addition, the cost is relatively cheap because it can be tailored to the budget of small and medium enterprises (SMEs).

Do ads work offered is very simple, namely by using keywords (keywords). When potential customers search for information about a particular product or service through Google, the search results will show ads that are related to the search. By doing so, people find these ads is the one who really was looking for information about a particular product or service, so it is likely to buy even bigger.

Here are some of the advantages that can be obtained with Google Adwords:

1. Target Based on Location

This feature allows advertisers to choose where ads you want to display so that ads do not appear on a location that is not necessary. It is very helpful in improving performance and saving your ad budget.

2. Measurable Results

Different from the traditional way of advertising, with Google Adwords, advertisers can measure the level of success of the ad. Various detail was displayed, ranging from the number of impressions and clicks you get.

3. Effective Price

One major advantage is cost effective Adwords. Cost required to advertise with Google Adwords is very varied depending on the budget that is owned by the advertiser. Advertisers can specify the price you want to pay for each of the results obtained. In fact, with the help of experts in the field of Adwords campaigns can be optimized so that the cost per click may decrease over time. Advertisers can increase traffic without increasing budget.

4. Budget Controlled

In addition to low prices, with Google Adwords, advertisers can also monitor how every cent spent and what was obtained from the budget. For example telephone number of potential customers, how many people saw the ad, the number of clicks on the web, and so on.

5. Ranked First on Google Search Page

As many as 92 percent of Google users never click on more than the first 10 pages. This makes many entrepreneurs vying to get a spot on the first page. Unfortunately, get a spot on the first page of Google search without advertising can take many months. However, with Google Adwords, advertisers can instantly get a spot on the first page.

Make Your Customers The Faithful

Jan 20, 2016 | Posted by in Business, Business Tips, Marketing | Comments Off on Make Your Customers The Faithful

Business PrinciplesSurveys show that getting new customers, much more expensive and take a concerted struggle quite large. Relatively easier to retain existing customers than to get new customers. But many entrepreneurs or companies that forgotten about this, because it is too busy to find new customers. And with just a little touch of the old customers, will make your customers loyal to your product.

Before you attempt to increase customer loyalty, there are some questions you can answer to determine the condition of the loyalty of your current customers.

How many of your customers who run into your competitors, and become their loyal customers? Do you provide services make your customers come back or just run away from you? Are you positioning yourself as a customer? Will you buy and buy back in your company if you are a customer?

Honestly answer all of these questions, you will more easily consumer viewpoint through you. And you will be even easier to how to improve the quality of your services in their eyes.

Let’s see, how many businesses out of business simply because they are less thorough look into themselves. And how much of the potential is supposed to be an opportunity for some more into the transaction.

Before businesses are facing bankruptcy, stop running and failed to profit, it helps you as a business owner started to look inward and look at the contents of your business, if so far is enough to make your customers happy?

The following tips can be easily done by anyone, as long as it has the desire and commitment to do it consistent. Guaranteed if you do that then your customers will be loyal to you.

Are you selling a product that has the potential to bring repeat orders?

Factory razor, creating disposable razors, or refill. I-pod sell music through I-tunes. Eye timed disposable, a week or a month. It’s important to choose a business with a base of repeat orders or create complementary products or “accessories” that complement your main product at this time.

Light communication with your customers

When was the last time you send a “Thank You Note” to your customers? If you have not, do it now. How does it feel if it got a shipment of your customers “Thank You Note” sent by your company? Real example, there is a car service company that always sends one day after doing service. The text contents less is gratitude simply for using a car to their own service, and provide customer service number if there are problems after my car serviced.

Contact your customer that is long enough not to transact

Often this simple trick can provide tremendous impact. By calling back the expected minimum old customers will provide references that you can contact your prospects.

Send “reminder” to customers

We greatly appreciate one of the credit card companies are always sending an SMS which read: “Thank you if you have to pay credit card bla bla bla … before June 16, 2007. Your bill this month USD … Always use a credit card and get xxxx points every time you do a transaction “. Or no sms like, “Your car is supposed to be serviced again, we note your car services 4 months ago, we are waiting for your arrival.”

Basic Principles Essential Internet Marketing Entrepreneurs

Jan 11, 2016 | Posted by in Business, Business Tips, Marketing | Comments Off on Basic Principles Essential Internet Marketing Entrepreneurs

networkingVery interesting for me to write about internet marketing and increase sales through social media. Maybe there are 1,001 ways to improve marketing via social media. However, I think it only 3 basic things that need to be considered, although these 3 things often considered “old fashioned” and forgotten by the internet marketers today. Because when we talk about social media is part of internet marketing, internet marketing while the core of itself is a strategy that is tailored to the basic principles of the following:

1. Trust, trust and trust

Internet users are increasing every year in Indonesia (and not only increased, but also the more intelligent). A few years ago when we selling products / services via the internet maybe people would be very hesitant to trade because consumers are not yet familiar with this type of transaction. In addition, they are powerless to control and protect their rights in the online transaction. However, consumers now seem to have become accustomed to doing online transactions and has no legal protection in this country. Nevertheless, consumers still need to be careful in dealing with the first monitor status and track record of the seller. Therefore, the key to internet marketing (also marketing in general) course is 3T: Trust, trust and trust! Ancient business adage says: who trusted him the champion!

You can build a 3T in many ways, for example by collecting piecemeal customer testimonials, proof of delivery of goods and information as well as the reliable product quality assurance. In addition, by using social media at this time you can also build a community that can assist in spreading positive information about your business. Just keep in mind that social media is like a double-edged sword. If you are not able to use it well and wisely so instead of spreading a positive image, but it will spread bad information about your business. Therefore, Philip Kotler has far-away days remind us to always control the communication that occurs between the customer. Do not let happen negative conversation about our products. Perform rapid anticipation when beginning to find negative comments from consumers. If managed properly, the negative comments could be good advice and input to the advancement and improvement of our business services.

2. SEO should not be forgotten

When it comes to internet maketing of course there are the less it if we do not talk about SEO (search engine Optimation) because in principle put into the internet business means also put our business in a search system that will be found by potential customers via a search tool (most popular is Google). Therefore, in marketing products / services via the internet is certainly must analyze the various factors that the reason why and how a person visiting or stalls selling our (the term for a purchase online).

I divide the two main sections in the analysis of internet marketing. First, a general analysis using Google Analytic we will find out what keywords are used by surfers to find and from wherever they come from. Thus we can optimize our stall to be more easily found by potential customers. As in ancient marketing adage: buyers buy for their reasons. So in the era of internet marketing: finding a suitable buyer what they think and buy accordingly what they are looking for and find.

Second, the analysis of social media. We have to be very clever to analyze and formulate appropriate strategies internet marketing with social media being used. Currently available services Klout to analyze the effectiveness of our social media in attracting consumers.

Call it the top social media today: Facebook and Twitter are distinctly different characteristics in internet marketing. If on Facebook we can easily determine the appropriate target market you want to target, for example by gender, town or place of work and so on. Meanwhile, on Twitter we can not determine the target market like this. Hence, Twitter is more effective to be used as a medium to build brand awareness and community who are interested in a particular theme or location information compared to Facebook’s more suitable for photo display products / activities of the company.

Another with G + new services. Business Page of giant Google is providing a lot of convenience to internet marketers to integrate their page with other Google services, including Google search engine that is super powerful. Each page G + that have been made will be registered automatically to the Google search engine. Thus, internet marketer easier to control and focus on the optimization of the content of the page is in accordance with the target market.

Again, the analysis of internet marketing it is very important both for Internet marketing in general and in particular through social media. As well as the analysis easier, cheaper and accurate due directly to the subject to be targeted.

3. Thinking more strategically

If before I submit it tactically in order to stall selling online we easily found by consumers, so in this section I will invite you to also think more strategically in their internet marketing strategy.

Most online sellers imagine that by opening an online shanties they will benefit greatly. In fact, if calculated more accurately suppose that the products offered have a profit of Rp. 40 thousand, then it is conceivable to obtain a profit of Rp.4 million he had to sell the product as much as 100 pcs a month! As said by social media expert Indonesia, Nukman Lutfie, the amount of the total sales target is unrealistic if internet marketing is not helped by other people.

The best solution is to make internet marketing as a means to build and strengthen the system via an online marketing agency. Until now, we’ve had almost 150 resellers spread in various provinces and cities in Indonesia. With a well-developed system of agents, sales targets can be easily achieved without the need to bother to market the product as a “brutal”.