Four Tips to Maximize Promotion Brochure

Oct 28, 2015 | Posted by in Business, Business Tips, Marketing | Comments Off on Four Tips to Maximize Promotion Brochure

The brochure is one method that is commonly done business promotion. Promotion of this kind can be done by small businesses that have limited promotion funds. Here are tips to maximize your campaign with brochures.

marketing tips with Brochure

1. Brochures should be exciting

This point is important because the time used to read the brochure is very short so that the choice of attractive colors, layout and most importantly is accompanied by an offer benefits for people who take action more quickly.

2. Define your target market

Although the cost of making relatively cheap when compared to the brochure other promotional media, but if it is not on target to be the same as throwing money in vain. Before you give out brochures to people, make sure that you have a list of target market along with their characteristics.

3. Spread to the right target market

Perform the distribution of brochures on the right target market, for example in seminars, exhibitions, or spread flyers to housing complexes that fit your target market. Inserts into the newspaper / tabloid also effective.

4. Always do a test and measuring

This is an important point for the successful deployment of your brochure. Always do a test before a massive deployment of well testing on the material brochures, target market and distribution methods. The way the test is quite simple, ask some people who become your target market to see and comment on the brochure that you create. If they are interested in a brochure that you make and want to make a purchase on the spot, then be prepared to disseminate it massively. Once the deployment is done always measure the success of your brochure distribution. If there are less then a correction must be made in order not to repeat the same mistakes.

Special Strategy Building a Business Online

Oct 20, 2015 | Posted by in Business, Business Tips, Marketing | Comments Off on Special Strategy Building a Business Online

Technological developments provide easiness in all aspects, including in the business world. If the first business must have outlets or shops, now only by building a ‘shop’ on the internet you have to do transaction.

SSL certificate

To build an online business or an online store is no special strategy so that customers will browse the products are sold. The following tips.

1. URL Must Pretty

Site Network Solution explains, the URL or website address should be clear and easy to read. Your online address is an important element in the marketing and branding.

2. Secured Transactions Safe

Set up a merchant account so that your online store is safe when processing credit card and other transactions. Make sure you at least a merchant account to accept credit cards labeled with Visa, Master Card and Paypal payment, as well as receive other bank payments.

3. Create Online Store Attractive and Easily Accessible

Online store so that you draw, you should cooperate with a professional web designer. Besides being attractive, your website should also be easy to navigate by the customer.

4. Must Clear Product Image

When people shop online, they certainly want to know everything about the products they buy. Just like shopping at the store, the customer wants to know the quality of the product. BerganBlue site explains, is very important if a clear and detailed picture of the product. The photo quality is determined here. Moreover, upload some photos and take from different angles.

5. Discounts

To attract customers, provide attractive offers, such as giving a discount. Notify if the online store you’re giving out discounts through e-newsletters, Twitter and Facebook as a promotional medium.

Want to Run a Successful Social Media Marketing?

Sep 10, 2015 | Posted by in Business, Business Plan, Business Tips, Marketing | Comments Off on Want to Run a Successful Social Media Marketing?

In a further development of the modern business world today would make employers must keep updating and mastering technologies that continue to emerge. One business affected sectors in the development and growth of technology is marketing or marketing.

social media marketing

Business is not going to be separated from marketing. Well in marketing in this modern era you will get a number of businesses that use social media as a flagship. The rise of social media users is so massive it does then make a lot of direct business to social media marketing plan.

But to make your social media marketing plan is running successfully, you can not run in vain. You need to execute this plan with a precise technique. To initiate this plan at least you need to answer the following questions.

1. What is the purpose of Social Media Marketing?

The first question that must be answered in order to succeed through social media marketing plan is what you want to get out of social media? With social media will indeed there is much to be gained by entrepreneurs such as the expansion of the network of business relationships, interactions with customers, promotion of new products or also increase branding or brand.

Well this is where you need to focus more on marketing plans using social media. Set a goal that you most expect from the marketing plan of the social media. Why should it be focused? Because the focus, you will be able to make your plans are quickly achieved success.

2. Who will handle Social Media Accounts?

In running a social media marketing plan of course you have to spend a lot of time in order to succeed. Well, when you’re really going to do it, then you should already take into account who will handle the social media? Whether your own or someone else. You as a business generally will not have much time to take care of it.

Then usually many businesses are currently hiring a social media specialist that is, people who have expertise or specialization in the care of social media accounts. With a lack of clarity about who is taking care of this social media marketing plan then you will have a clear picture for the future.

3. What are the Social Media Be Used?

The name alone social media marketing, you’d wrestle with social media now. As more and more social media options that exist now of course you have to choose the social media will be used. You may select multiple social media, but you can not choose all the social media for your marketing plan you make it.

To select the most effective social media several possible criteria you can make reference such as the number of users that a lot or content or features that can support your business product or service.

4. What are the Social Media Content That Will Loaded?

In carrying out social media marketing course you will conduct a post or share something. Well this is where you have to think what would you post on social media.

Of course, to make a success of your marketing plan, you can not just to post. There are things that really need to be posted, but there is also no need to be posted. It all depends on the purpose and focus of your marketing previous plan.

5. How to Measure Effectiveness of Social Media Marketing Plan?

Lastly, the question needs to be answered for the success of a social media marketing plan is how to measure the effectiveness of the plan has been implemented. Sure to be successful the need for in-depth evaluation of the effectiveness or success of the plan during this run.

If indeed there is less or not effective, then you can immediately repair or possibly replace with another plan. Some measuring the effectiveness of these techniques can be done with the features insight on Facebook or,, and other analytic tools website Twitter.

It’s All In The Words

Sep 2, 2015 | Posted by in Business, Business Tips, Marketing | Comments Off on It’s All In The Words

There are many ways to use a PowerPoint presentation. They can be used in a business meeting or while giving a lesson at school. In order to keep the attention of the audience, you should try to make each slide of the presentation as customized as possible. You should also try to keep the same theme in the presentation instead of changing from one theme to another with each slide.

power point presentation

Choose the colors of the presentation carefully. Don’t use bright colors as these can often strain the eyes of those who view the slides. Darker colors are ideal, especially with the text. A light background can help bring out the dark colors of the words. Flat colors are often the best thing to use as you can get your points across and still have color on each slide. Don’t add too many pictures, but make sure the audience knows what the presentation is trying to say without a lot of words, either.

Although there are standard templates to use when creating a presentation, try not to use these as they can be boring. Use your own creativity when it comes to the layout of the slides and the font used with the words. The font used can say a lot about the presentation. Try to find a font that matches that tone of the information used. There are fonts that have an elegant touch while others have a playful style. Find something that is easy for the audience to read, but make sure it’s something that they will take seriously. Slides should breathe. This means there shouldn’t be a block of text on the slides. It’s alright to add bullet points, but a solid wall of text isn’t something that people want to look at for the duration of the presentation. Think big as bigger is often better. Make a statement with large letters and numbers. Combining these with pictures can often give a better presentation than smaller words on a screen with lots of information that can be hard to process. Bold is also better as you can accent information that you want to the audience to remember. A custom PowerPoint design is one that can sometimes make or break a meeting depending on the information used.

Causes Difficult Emerging Business Online Store

Jul 28, 2015 | Posted by in Business, Business Tips, Marketing | Comments Off on Causes Difficult Emerging Business Online Store

Now this is the era of online business, almost all of it or the business can be sold online. You can notice that the development of business in the virtual world are now increasing, there are many people who use the Internet to conduct transactions, promotions or convey information.

business ecommerce tips

Although many people said that online business is easy, but actually an online business is not as easy as they imagined. Online business requires hard work to be done in earnest, besides that businesses must also have marketing knowledge is telling. A lot of people who have successfully run an online business, but you need to know also that not a few people who have failed.

One of the factors that determine success in business is the products and services offered attracted many people, and you are selling a product or service quality, supported by good marketing. However, there are many businesses that fail to develop their businesses online shop for a variety of things. Well, here are some of the causes why online businesses fail to thrive or deserted by customers.

1. There expert in Online Marketing

Actually there are a lot of science as well as in online marketing tricks. As a business online course you have to master it, at least you know some of the many tricks that exist. For example, the trick in selecting keywords related to your business. Keywords are keywords used by the user to be able to find sites in the search engines.

2. Display Site Less Attractive

Display web site or online shanties is affecting businesses online store. It is an important thing that had to be considered if you really want to succeed in online business world. People certainly will not be interested in transacting with you if you see a page shanties were disheveled and unattractive.

To that end, it is important for you to spend a little time to improve the look of your site online so as to attract consumers to explore your website and then do a transaction.

3. Lack of Marketing Via Social Media

The first factor is the cause why not develop your online business is the lack of marketing or providing information about products and services through social media. When you already have a website that includes a catalog of products, it is also important for you to diligently carry out promotion through social media, of course, in a good way.

4. Lack of Partners

Build partner is very important in building an online business. Nowadays a lot of online businesses are providers of products or services has acted as a partner and reseller. The resellers that will help develop your own online business because they are also marketing your products and services, of course, by taking a little profit from the difference between the selling price of products.

Resellers can have a very vital role because they are the most often directly related to the end user or other retailers. In addition to the reseller, as a business you may also be able to join relationships with people who act as a dropshipper. To support this, should the product providers prepare by setting up the process of packing and shipping the goods to the buyer.

5 Points Importance of Product Differentiation In Tight Market Competition

Jul 12, 2015 | Posted by in Business, Business Tips, Marketing | Comments Off on 5 Points Importance of Product Differentiation In Tight Market Competition


Market competition in the business world today is observed more years of increasingly stringent. Even so tight, in my observation, this competition would lead to things that are unhealthy and bad.

Certainly as an entrepreneur you can not participate in unfair competition which it could sink your business. In the face of stiff competition, you as a businessperson just need to work extra hard and implement an effective strategy.

Displays and offer something different in the concept of differentiation may be the solution for you could penetrate the current market competition. Yes, a business that is constantly moving towards saturation point, would need to get creative touch fruitful concept is new, fresh and exciting. So often companies make a business differentiation while stuck or hampered by the intense market competition.

The Importance of Product Differentiation In Business

In general, product differentiation is an activity undertaken for creative businessman something in order to have differences from other businesses. With the differentiation of a product will look new for consumers.

And consumers who may have already experienced this level of saturation in certain products they can be switched to the new product that coined the different concepts. One thing to be noted in the application of the concept of this differentiation is to be able to win the competition, you do not need to be superior, but with a little different, that is enough for you to attract consumers come.

Product differentiation can be done with various techniques certainly has many roles and advantages. Here are some important points that make this differentiation concept into something that is important and necessary to do business in order to penetrate the market competition is very tight

1. Products Easier to Remember The Consumer

First, an important point of differentiation products are products that will be easier to remember. Yes, just like our views on a person’s physical appearance, consumers also will have special attention on products that appear to be different. So do not hesitate to be different, because it becomes a different one of the few things being equal will make you seen and remembered by others and certainly prospective customers and your customers.

2. More Superior Compared to Other Products

Functions and other virtues of this differentiation strategy is to create excellence of other products. In business, the benefits can indeed be viewed from many aspects. Products that have differences with other products certainly have their advantages and outlook look more attractive and evocative consumers. With a product that is considered more superior, then you will not be too difficult to penetrate the market competition.

3. Product Sales Price Higher

Consumers would not mind if you raise the price of product differentiation that had been interested. This is because consumer habits are always hunting and fighting product that has a special uniqueness. This can be seen from the case of products limited edition (limited edition) which can have a higher price than the price of other products that have been widely circulated in the market.

4. Troubleshooting Market Saturation

As mentioned previously, that the strong reasons that could make this differentiation winning product is the market circumstances are experiencing saturation point. Businesses will indeed suffer burnout at a time must inevitably be done in order to market differentiation and unsaturated back alive again. Therefore you and the company must make the program updates the product for a certain period to get rid of boredom market.

5. Assist Creation of Image Products

Image and businesses sometimes created image of trivial things and unique. Therefore, try to show things that are unique and different from the others so that the image and the image of your business products is increasingly recognized.

But remember not to make images that are too controversial, too, because it might make you not be trusted and the public excluded. What is certain is that the higher image and better, then you will be a big chance to penetrate the tight competition existing business.