Make Your Customers The Faithful
Surveys show that getting new customers, much more expensive and take a concerted struggle quite large. Relatively easier to retain existing customers than to get new customers. But many entrepreneurs or companies that forgotten about this, because it is too busy to find new customers. And with just a little touch of the old customers, will make your customers loyal to your product.
Before you attempt to increase customer loyalty, there are some questions you can answer to determine the condition of the loyalty of your current customers.
How many of your customers who run into your competitors, and become their loyal customers? Do you provide services make your customers come back or just run away from you? Are you positioning yourself as a customer? Will you buy and buy back in your company if you are a customer?
Honestly answer all of these questions, you will more easily consumer viewpoint through you. And you will be even easier to how to improve the quality of your services in their eyes.
Let’s see, how many businesses out of business simply because they are less thorough look into themselves. And how much of the potential is supposed to be an opportunity for some more into the transaction.
Before businesses are facing bankruptcy, stop running and failed to profit, it helps you as a business owner started to look inward and look at the contents of your business, if so far is enough to make your customers happy?
The following tips can be easily done by anyone, as long as it has the desire and commitment to do it consistent. Guaranteed if you do that then your customers will be loyal to you.
Are you selling a product that has the potential to bring repeat orders?
Factory razor, creating disposable razors, or refill. I-pod sell music through I-tunes. Eye timed disposable, a week or a month. It’s important to choose a business with a base of repeat orders or create complementary products or “accessories” that complement your main product at this time.
Light communication with your customers
When was the last time you send a “Thank You Note” to your customers? If you have not, do it now. How does it feel if it got a shipment of your customers “Thank You Note” sent by your company? Real example, there is a car service company that always sends one day after doing service. The text contents less is gratitude simply for using a car to their own service, and provide customer service number if there are problems after my car serviced.
Contact your customer that is long enough not to transact
Often this simple trick can provide tremendous impact. By calling back the expected minimum old customers will provide references that you can contact your prospects.
Send “reminder” to customers
We greatly appreciate one of the credit card companies are always sending an SMS which read: “Thank you if you have to pay credit card bla bla bla … before June 16, 2007. Your bill this month USD … Always use a credit card and get xxxx points every time you do a transaction “. Or no sms like, “Your car is supposed to be serviced again, we note your car services 4 months ago, we are waiting for your arrival.”