Principles of Strategic Management

Strategic management is not just a subject that is taught in most business schools in many colleges. This is a method used entrepreneur or business owner to plan and execute its business success. Strategic management class includes the conception and use of marketing, employee arrangements, outsourcing, public awareness of social programs, and many other factors that are part of good business management.

strategic business


One principle of strategic management is to create and maintain the company’s vision. This vision includes a place of hope for the company in the market in the short term and long term, as well as what role taken by the company in the community or even the nation. Keeping in mind the vision of your business will determine how you set up other aspects of the company.

Methods for Achieving the Vision

Once you have a vision in your company, you have to find a way to achieve it. This includes introducing the company to as many people, driving sales, retain customers or building or other franchise locations. Finding an appropriate method and is suitable for your business is a difficult aspect in strategic management. Easy to find what you want, but it is very difficult to know how to realize these desires. The methods that can be used is a change of personnel, outsourcing, marketing and advertising, and investment.

Methods of implementation

Strategic management not only includes planning and brainstorming, but also implement the ideas and methods that you currently have. The principle of the implementation of strategic management involves the realization of these ideas into the world of business and make it work for your company. For example, once you decide on the best method you will use to drive sales in your business, such as advertising or marketing plan, good management also requires implementation of the plan. This can be a difficult principle because it often requires capital investments or changes in the company.

Adjusting Vision

Other strategic management principle is to adjust the vision of the circumstances that surround your business. Because market conditions may affect your business, it is necessary to adjust the vision. Similarly, market conditions, technology is also constantly changing. Your business requires a periodic adjustment for the company to remain competitive in the markets in which it moves.